I begin with an in-depth consultation to understand your business, goals, and target audience. This involves a comprehensive questionnaire and a collaborative discussion to ensure I capture the essence of your vision.

I conduct thorough market research to analyse your industry, competitors, and trends. Based on our findings, I develop a strategic plan that aligns with your brand's objectives and sets the foundation for the design process.

I brainstorm and develop initial design concepts, including logo options, colour palettes, and typography. I present these concepts to you, explaining the rationale behind each design choice.

I value your input and work closely with you to refine the selected design concepts. Through a series of revisions, I ensure the final designs perfectly align with your vision and brand identity.

Once the designs are approved, I finalise all brand elements and prepare them for delivery. This includes providing you with high-resolution logo files, a complete colour palette, typography guidelines, and any additional brand assets.

I create comprehensive brand guidelines that outline the correct usage of your new brand elements. These guidelines ensure consistency across all platforms and touchpoints, helping you maintain a cohesive and professional brand identity.

My commitment to your brand doesn't end with the project delivery. I offer ongoing support to help you implement your new brand identity effectively and answer any questions you may have as you grow your business.